The Losha Story

Featured image credits: Losha.pk Head Office

Have you ever wondered where our adventure began? What started as an e-commerce brand way back in 2015 is now the easiest way to buy underwear online in Pakistan. All types of lingerie is available, including things that have never been this easy to buy in Pakistan, such as nursing bras, maternity wear, high quality shapewear and lingerie suitable for teens. But where did we start?

The Beginning of Us

The Losha brand was started in 2015 by Dr. Shazia Lone, a Lahore-based businesswoman, entrepreneur and philanthropist. To her, the lack of availability and general information about women's innerwear was a problem too big to ignore. She couldn't stop thinking about it! Why should Pakistani women suffer? Why wasn't there a way for them to fulfill their innerwear needs in an environment that is friendly, informative and safe? Why were the needs of ladies with larger sizes or active women or nursing mothers not being met?

…and so: Losha was born.

The backbone of our company is that we want you to wear the perfect fit! We firmly believe that there is no such thing as an uncomfortable bra. If yours doesn't feel right, that means it doesn't fit right. That's where we fit in! Our staff – run by discrete women ONLY – will ensure that your final purchase fits you perfectly and works with all of your needs.

Our products are also imported from all over the world, including the US, China, Brazil and Turkey. The aim is to bring the best quality at the best prices to you in the comfort of your home.

Don't trust online shopping?

We get it! The internet can be a scary place! That is why we offer exchanges on all our products (except panties, for hygiene issues) and our products are delivered in discrete packaging. Nobody will know what is being delivered to your house! Our staff is also available on most social platforms and work constantly at providing a safe and satisfactory experience for every single customer.